Americans treat commercial relationships as morally significant. Fair dealing, honest representation, and keeping commitments are not just good business—they are ethical requirements. When Americans feel cheated or deceived in a transaction, they respond with moral outrage, not just disappointment. Being “ripped off” is language of ethical violation.
This moral framing means that suppliers are expected to be honest about what they offer, fair in their pricing, and reliable in fulfilling commitments. Customers too bear responsibility for fair dealing. The religious and philosophical traditions underlying American culture position commerce as a place where character shows.
How you treat customers or suppliers reflects who you are as a person. This moral dimension elevates commercial relationships beyond mere exchange—they become venues where integrity matters. United States Customer-Supplier Relationships
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