Americans see themselves as autonomous decision-makers who evaluate options, make choices, and take responsibility for results. This applies fully to commercial relationships. American customers will research before buying, compare alternatives, ask questions, and make independent judgments. They will also advocate for themselves when something goes wrong—speaking up, escalating issues, seeking remedies.
This is not pushiness; it is the expected customer role. Americans are raised to believe that customers should be informed, engaged, and assertive. Waiting passively for suppliers to notice problems or hoping issues resolve themselves would seem odd to most Americans.
If you serve American customers, expect them to exercise agency. If you are an American customer, you are expected to exercise it. The system assumes capable individuals on both sides, each playing active roles in making the relationship work. United States Customer-Supplier Relationships
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