The British ideal is a service relationship that develops over time, not a one-off transaction. The best service providers are those who demonstrate sustained commitment to quality, remain accessible after delivery, and build understanding that improves every subsequent interaction. The trusted GP, the reliable solicitor, the dependable tradesperson—these represent the British service ideal: long-term relationships built on demonstrated quality.
But this loyalty is conditional. It lasts only as long as quality is maintained. A provider who takes long-term clients for granted, allowing quality to slip, risks losing the relationship entirely. Stand behind your work after delivery.
Be available when problems arise. Treat ongoing clients as relationships to maintain, not accounts to extract from.
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