Italians evaluate products not as isolated functional objects but as complete experiences. What matters is the entire encounter—how the product looks before use, how it feels during use, how it performs, and the impression it leaves afterward. The sound of a car engine, the weight of a kitchen knife, the texture of a leather surface, the warmth of a coffee cup against the lip—these are not incidental details but essential dimensions of quality. Italian product development considers the full arc of the person’s interaction with the product, treating every sensory touchpoint as part of what the product is.
A product designed only for functional adequacy, without attention to the richness of the experience it creates, is considered incomplete by Italian standards. The experience is the product.
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