Italian product philosophy understands that a good product is not a generic, placeless commodity. It comes from somewhere specific, was made within a specific tradition, and its origins are integral to what it is. Parmigiano Reggiano is from Parma. Ferrari is from Maranello.
Murano glass is from Murano. This connection between product and place reflects the conviction that specific locations develop unique expertise, materials, and making traditions over generations that produce products with characteristics that cannot be replicated elsewhere. The product expresses its origins—the accumulated knowledge, the specific materials, the tradition of its makers. A product severed from its place and story loses part of its identity and part of its quality. Specificity is valued over interchangeability.
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