Italian product philosophy holds that a good product bears the mark of a skilled human maker—someone whose judgment, care, and expertise shaped the product at critical points in its creation. This does not mean every product must be handmade, but it means that at the moments where quality is determined—material selection, design decisions, quality evaluation, finishing—a knowledgeable person must be involved, exercising judgment that a standardized process cannot replicate. The maker’s presence is what separates a product with character from an anonymous output. Italian culture values the maker’s role because it understands that true product excellence requires human perception and adaptation—responding to what the materials demand, refining what the design needs. Invest in skilled people, and product quality follows.
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