In Italian culture, who you are carries as much persuasive weight as what you say. Your reputation, your demonstrated expertise, your social standing, and your personal credibility all contribute independently to how convincing your arguments are. Building your personal authority is therefore not separate from building your argument—it is part of it. Italians pay close attention to the persuader’s track record, their network of relationships, their visible competence, and how they carry themselves.
Someone recognized as knowledgeable, accomplished, and socially respected will find their arguments received with greater openness and trust. This means investing in your own credibility: showing results, building relationships, presenting yourself with confidence and competence. Your personal standing is a persuasive asset that amplifies everything else you do.
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