When you do business in Italy, trust is personal. Italians trust people, not organizations or contracts. Your supplier trusts you because they know you, have worked with you, and have seen you deliver on your commitments over time. You trust your supplier the same way.
This trust is built incrementally — small engagements first, expanding as reliability is proven. Contracts exist, but they are frameworks, not the real guarantee. The real guarantee is the personal confidence between the specific individuals managing the relationship.
If your key contact at a supplier leaves, the trust does not automatically transfer — the new person must earn it. Everything in an Italian commercial relationship rests on this foundation of personal trust between the people involved.
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