Reputation—what others say about a service provider based on their experience—operates as the primary quality signal in Indian service markets. The doctor known for accurate diagnosis attracts patients; the lawyer known for winning builds clientele; the contractor with quality track record earns projects. Reputation spreads through networks: families share provider information, professionals know who delivers, communities circulate assessments. Online reviews now augment traditional word-of-mouth.
Building reputation is the central business challenge for service providers. Technical excellence unknown cannot attract clients. When selecting services, seek reputation information through your networks and online sources. When providing services, recognize that delivering quality is necessary but insufficient—that quality must become known through reputation building.
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