When working with Indian colleagues or clients, understand that service quality is ultimately judged by outcomes achieved. The doctor who heals, the lawyer who wins, the tutor whose students succeed, the contractor whose buildings stand—these have provided good service. Promises and credentials matter as predictors, but results validate or invalidate them.
This outcome-orientation cuts through marketing claims to the essential question: did the service work? Where outcomes are measurable, evaluation is relatively straightforward. Where they are less measurable, clients still seek evidence of impact. Process matters primarily as it affects outcomes; proper procedure that produces bad results is not good service.
When presenting services to Indian audiences, emphasize demonstrated results. When evaluating services, focus on outcomes achieved. Claims and credentials create expectations; outcomes determine satisfaction.
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