Products carry significance beyond utility. They signal social position, embody cultural identity, express values, fulfill ritual requirements, and communicate meaning. This meaning dimension shapes evaluation—products must be appropriate to what they signify. Wedding jewelry must be worthy of the occasion’s significance.
Festival purchases should reflect prosperity. Gifts must suit the relationship and recipient. Heritage products connect to cultural continuity. Status products signal achievement.
Products that succeed functionally but fail symbolically may still disappoint; products that carry appropriate meaning satisfy beyond their practical function. When offering products for significant occasions, understand what the purchase means to the buyer beyond its material properties. Products for gifts, ceremonies, celebrations, and self-presentation must succeed on meaning dimensions alongside functional ones.
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