Match the Product to the Purpose

Indian product evaluation applies different standards to different contexts. The skill lies in recognizing what each context demands. Wedding products warrant quality that everyday purchases don’t require—the occasion’s significance demands worthy products. Religious offerings require purity considerations absent from secular purchases.

Professional equipment needs different evaluation than recreational equipment. This isn’t inconsistency but appropriate calibration. The same consumer may be demanding about ceremonial purchases and economical about daily items. Products must be fit for their intended purpose, and fitness is context-specific.

When presenting products, understand what context your customer is purchasing for and calibrate accordingly. Don’t apply everyday standards to significant occasions; don’t apply ceremonial standards to everyday use. Match product qualities to what the purpose actually requires.

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