Effective persuasion in India engages emotion, not just logic. Indians are moved by appeals that connect with what they care about—family, honor, duty, community, aspiration. Dry, purely rational presentations are less compelling than those delivered with genuine feeling and that acknowledge the emotional reality of the situation.
This does not mean being manipulative or melodramatic, but it does mean communicating with authenticity and expressiveness. Show that you care about the matter. Acknowledge what the other person is feeling. Connect your proposal to what matters to them emotionally. The skilled persuader reads emotional states and speaks to them, understanding that what people feel often matters more than what they think.
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