When you want to persuade someone in India, the relationship you have with them matters more than the strength of your argument. Indians are skeptical of proposals from strangers and inclined to trust those they know. Before you can effectively make your case, you need relational credibility—either through an existing relationship, an introduction from someone trusted, or time invested in building connection.
Do not treat relationship building as a preliminary step to get through quickly. It is the foundation that makes everything else possible. Find mutual connections who can introduce you. Take the time to build rapport before diving into business.
Maintain relationships over time so you have relational capital when you need it. The cold approach rarely succeeds; the warm introduction opens doors.
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