German customer-supplier relationships often develop into long-term partnerships involving commitment from both sides. Customers provide loyalty and volume; suppliers provide priority and adaptation. Neither party can demand partnership benefits without offering partnership commitment.
If you want German customers or suppliers to invest in the relationship, demonstrate your own commitment. Stay with suppliers who perform rather than constantly switching. Provide the stability that justifies supplier investment. As supplier, prioritize committed customers and adapt to serve them better.
Long-term partnerships create value through accumulated understanding and mutual investment. They require commitment from both parties.
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