French culture assumes that good products don’t emerge accidentally—they require genuine expertise to create. Making things well demands savoir-faire: specialized knowledge and skill that must be learned and developed through proper training. When establishing credibility for products with French counterparts, emphasize the expertise behind them. Who designed it?
What are their qualifications? What methods were used? How was quality controlled? French respect for craft expertise extends from traditional artisans to modern engineers; what matters is genuine competence applied through appropriate methods.
Products claiming quality without evident expertise behind them may face skepticism. If excellence requires skill, products should come from skilled makers using proper processes. Demonstrate that your products result from genuine expertise, not just market positioning.
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