With French audiences, how you present your argument matters alongside what you argue. Clarity of expression makes your reasoning accessible; imprecision signals sloppiness that undermines credibility. Beyond basic clarity, French persuasion culture appreciates expressive quality—precise word choice, well-crafted formulations, presentation that combines substance with style.
This does not mean style substitutes for substance; empty elegance fails to persuade. But good content gains impact through skillful expression, while the same content poorly presented loses force. Prepare not only what you will say but how you will say it. The quality of your expression demonstrates respect for your subject and your audience; careless expression suggests careless thinking.
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