French culture holds suppliers accountable for actually providing what they promise or represent. Taking payment without providing quality, accepting custom without delivering value, maintaining role without fulfilling function—these violate fundamental obligations. Customers provide their part (custom, payment, engagement); suppliers must provide theirs (quality, service, genuine delivery).
This accountability applies across all types of provision. If you supply to French customers, understand that you will be held to what you promise. Actually deliver; meet specifications; provide the quality you represent. Failure is not merely disappointing but wrong. French customers expect suppliers to be accountable; they will evaluate whether you have genuinely delivered, and relationships depend on passing that evaluation.
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