Chinese persuasion frequently frames appeals in moral and value terms rather than relying solely on logic or self-interest calculation. Connecting desired conclusions to shared values—family welfare, collective benefit, proper conduct, ethical obligation—strengthens persuasive force.
This doesn’t mean abandoning logical argument but complementing it with moral framing that engages deeper motivations. Appeals to what is right, to what values require, to what duty demands resonate in ways that pure calculation often doesn’t. Classical wisdom and cultural values provide persuasive authority when invoked appropriately. This moral dimension also creates integrity requirements: those making moral appeals must have credibility as moral actors, or the appeals ring hollow.
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