Brazilian product philosophy locates products within networks of human relationships. Products aren’t just functional objects—they carry social meaning, mediate relationships, and serve relational purposes beyond their technical specifications. Products acquire biographical significance through their connections to people: gifts from loved ones, items inherited from grandparents, purchases that represent family achievement. Brazilian hospitality involves offering products—coffee, food, comfort—as expressions of care.
Gift-giving requires products appropriate to relationships and occasions. When working with Brazilian colleagues or customers, understand that products are never purely functional. They exist in social contexts.
How a product looks to guests, how it serves family gatherings, whether it’s appropriate for gift-giving—these considerations shape purchasing decisions. The same product may be evaluated differently depending on its relational role and context.
Comments