When Brazilians evaluate products, they think in terms of value—not just quality, not just price, but the relationship between what you pay and what you get. This custo-benefício calculation is automatic for Brazilian consumers. They’re asking whether the product delivers appropriate quality for its cost.
This means the “best” product isn’t necessarily the highest quality option. It’s the product that offers the best balance at your price point. Brazilian consumers develop real skill in making these assessments. They compare options, weigh features against price, and make sophisticated value judgments.
For anyone selling to Brazilians or working with Brazilian colleagues on product decisions: lead with value propositions, not just quality claims. Show how price justifies features. Products that seem overpriced for what they offer face tough scrutiny, while products that deliver genuine value at their price point earn trust and loyalty.
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