Relationships significantly affect how processes function in Brazil. The same formal process operates differently depending on the relationships involved. Good relationships create flexibility, accommodation, and smoother operation; their absence means facing processes in their most rigid form. Build relationships before you need them.
The contact who explains how processes really work, the connection who can expedite your request, the colleague who finds flexibility—these relationships are process resources. Invest in building them as part of your process strategy.
This does not mean relationships override all rules. Some processes are non-negotiable regardless of connections. But within the space where flexibility exists—and in Brazil, that space is substantial—relationships matter greatly. Pure procedural approach, without relationship attention, operates at disadvantage.
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