Persuasion in Brazil carries more weight when others endorse it. Personal recommendations, network vouching, and visible social support significantly increase your impact. Brazilians pay close attention to what respected others think.
The isolated advocate is disadvantaged compared to one whose position is endorsed by people the audience trusts. Build coalitions before making your case. Get respected figures to support your position. Leverage testimonials and recommendations.
When people see that others they respect have been persuaded, they become more open to persuasion themselves. Word-of-mouth and personal endorsement often matter more than formal credentials or polished presentations.
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