Brazilians are powerfully motivated by warmth, encouragement, and others’ expressed belief in them. “Eu acredito em você” (I believe in you) is not mere pleasantry but genuine motivational force. Cold, impersonal expectations motivate less than warm, personal investment. To motivate effectively, communicate genuine confidence in people’s abilities, show personal interest in their success, express belief that they can achieve.
This warmth must be authentic—Brazilians can sense hollow encouragement—but when genuine, it generates effort that detached management cannot. Being emotionally present, showing you care about the person not just the output, expressing genuine confidence in their potential—these create motivational resource. Don’t just set expectations; communicate that you believe in their ability to meet them.
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