Sharing information in Brazil is an act of loyalty. When you share something valuable with someone, you signal that they belong to your circle, that you trust them, that you are invested in the relationship. Equally, protecting information that was entrusted to you is also loyalty—to those who shared it with you.
If colleagues share sensitive information with you, they expect you to protect it; sharing it with others without permission is betrayal. This loyalty framing gives information behavior moral weight. Being generous with information to your people demonstrates loyalty; hoarding information that would benefit them suggests you are not fully committed to the relationship. Protecting confidences demonstrates you can be trusted; betraying them destroys trust.
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