Brazilians are generous with positive feedback. When something is good, they say so warmly, enthusiastically, and often publicly.
This is not empty flattery—it is genuine appreciation expressed in culturally appropriate ways. Achievements are celebrated, effort is recognized, good work is acknowledged openly. For Brazilians, restrained or measured praise feels cold, even negative—if you can not find more to say, maybe there is a problem.
When working with Brazilian colleagues, be more generous with positive feedback than you might be elsewhere. Recognize what is working, acknowledge contributions, celebrate successes.
When you receive abundant positive feedback from Brazilians, receive it as genuine warmth. And if positive feedback is not flowing, understand that something may be wrong—the absence of praise is itself a signal.
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