Process-Oriented Rather Than Moment-Oriented

In Brazil, decision-making is a process, not a moment. Decisions emerge through dialogue and develop over time; the formal instant of announcement matters less than the entire journey from initial consideration through implementation.

This means that good decisions can’t always be rushed—they need time for consultation, for perspectives to develop, for shared understanding to emerge. It also means that implementation is part of decision-making, not separate from it. How you execute involves continuous choices and adaptations that shape what the decision actually means.

Don’t focus only on the moment of choice; attend to the entire process before and after. The decision is never really complete—it continues to unfold.

Comments

understand-culture
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.