In Brazil, who you know matters enormously. Having connections—direct relationships or links through others—opens doors, provides better terms, smooths processes.
When you’re connected to someone at a company, problems get resolved faster, requests get prioritized, information flows more freely. This isn’t corruption; it’s how relational commerce works. Brazilians trust known parties more than unknown ones, so being connected means being trusted more quickly. Network-building is commercial infrastructure.
Maintain relationships even when you don’t need anything; they’ll matter when you do. When entering a new company or market, ask who knows someone there. An introduction from a mutual connection is worth more than the best cold approach. Invest in becoming well-connected—knowing people across industries, maintaining relationships over time. Your network is commercial capital.
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