When you do business with Brazilians over time, you’re building a web of mutual obligation. Each time a supplier delivers well or a customer pays faithfully, you’re not just completing a transaction—you’re creating bonds that carry expectations. The supplier who has served you reliably expects your loyalty, not just your next purchase order.
The customer who has been flexible about terms expects accommodation when they face difficulty. These obligations aren’t written anywhere, but they’re real. Brazilians remember who has treated them well and who has let them down. Abandoning a good supplier for a marginally better price, or failing a loyal customer when it becomes inconvenient—these actions damage your standing.
The relationship creates obligations on both sides. Honor them, and your commercial relationships deepen. Violate them, and you’ll find doors closing.
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