In Brazil, business transactions happen between people, not between companies. When you buy from or sell to Brazilians, you’re entering a relationship, not just completing a deal. They want to know who you are—your name, your background, who connects you.
The transaction itself is shaped by this personal connection. If they know you, or know someone who knows you, everything changes: terms become more flexible, trust develops faster, problems get solved through conversation.
If you’re unknown, you’ll face more caution and more formal process. This isn’t inefficiency—it’s how Brazilian commerce works. The relationship isn’t separate from the business; it’s the foundation that makes good business possible. Invest in becoming known, in building personal connection. Transactions flow from relationship, not the other way around.
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