When Brazilians need to communicate something difficult—criticism, rejection, disagreement, bad news—they typically find indirect paths rather than delivering the message bluntly. Direct negative communication threatens relationship and face. Indirect approaches preserve dignity and connection while still conveying necessary content.
This might mean softening language, using conditional phrasings, finding gentler ways to express hard truths, or delivering messages through intermediaries or timing that eases reception. This is not evasion or dishonesty—it is relationship preservation. Brazilians are skilled at getting difficult messages across while maintaining relationship.
If you deliver hard news bluntly to Brazilians, you may damage the relationship more than the content warrants. Finding softer approaches shows relational competence.
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