Every new car sold in the United States carries a window sticker, named after Senator Mike Monroney. The Automobile Information Disclosure Act, signed by President Eisenhower on July 7, 1958, requires it. The sticker lists the manufacturer’s suggested retail price, the price of each optional item, and the transport charge to the dealer.
Removing or altering the sticker before the car is delivered to the buyer became a federal crime. Monroney had called the dealer practices of the time “flimflam.”