Ghosting

In a representative Trendence survey reported in March 2023, almost one in five employees said they had ghosted an employer. Of these, 18 percent did not show up on their first working day. Half of the 1,914 respondents with work experience said that a potential employer had ghosted them.

The Home Behind the Filter

In a representative survey by the digital association Bitkom in January 2021, one in four said they deliberately avoid showing their home on video calls. They use a background photo or a filter. More than half said they dress up for video conferences on purpose, even when working from home.

Free Time With Colleagues

In 2009 the job portal Monster asked its users: Verbringen Sie Ihre Freizeit auch mit Kollegen? Do you also spend your free time with colleagues? In Germany, 33 percent answered that they strictly separate professional and private life. 40 percent said they now and then do something together as a group. 27 percent said their colleagues belong to their circle of friends. The survey was not representative. It reflects the views of Monster’s users.

The Boss’s Friend Request

In a Forsa survey for the digital association Bitkom, reported in January 2012, 56 percent of the employees among the respondents said they decline a friend request from their boss. Forsa had asked 1,002 German-speaking internet users. Bitkom’s Tobias Arns said: Die Privatsphäre der Mitarbeiter muss der Chef auch im Web akzeptieren. The boss must accept the employees’ private sphere on the web too. A later Bitkom survey, reported in 2014, found that only 5 percent were already friends with their boss online.

The Shrinking Sie

In a 2023 Forsa survey for the job site Jobware, 27 percent of men and 31 percent of women said they want to be addressed with Sie in job ads. According to the same report, 64 percent of employees had wanted Sie five years earlier. It is not clear whether both figures come from the same question, so the size of the change is uncertain. A Questionpro survey reported in 2024 found that only 10 percent say Sie to all their colleagues. 35 percent say du to all of them. The largest group, 48 percent, say du to some colleagues and Sie to others.

Job Ads That Say Du

In a 2017 Careerbuilder survey of 1,018 users of the job site jobs.de, 35.2 percent rated du in job ads as negative and wenig wertschätzend, showing little respect. 26.2 percent liked it, and 38.6 percent said it made no difference. In 2019 researchers in Osnabrück surveyed 1,306 people aged 15 to 65. The participants did not prefer applicants to be addressed with du, either in the job ad or in the job interview.

Saying Du Does Not Sell

In 2021 Susanne Hensel-Börner of the HSBA Hamburg School of Business Administration and Udo Kords of the FOM published a study titled Duzen bringt keine Vorteile, saying du brings no advantage. In an experiment, 308 participants watched short videos of sales staff greeting customers in a bank, a car dealership and a sports shop. The staff used either Sie or du. The authors report: Kunden reagieren mehrheitlich positiver auf die Anrede mit Sie. Most customers respond more positively to being addressed with Sie. Taken across all three settings, the likelihood of buying that participants reported was significantly higher with Sie.

Image World Champion

Each year the Anholt-Ipsos Nation Brands Index asks people in 20 countries how they see other nations. In 2022, with 60 nations rated, Germany came first for the eighth time and for the sixth year in a row. Ipsos Austria announced the result as Deutschland erneut Imageweltmeister, Germany image world champion again. Respondents rated German products particularly highly. In 2023 Germany fell to second place. In 2025 it was still second.

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