In May 1965, NEC launched what it named the ZD undō, the Zero Defects movement. Its president, Kobayashi Kōji, had seen the ZD mark during a visit to Hughes Aircraft in the summer of 1964. ZD stood for a slogan about doing work without defects.
Kobayashi wanted more than a movement against defects. He also wanted to awaken a sense of participation in the company among ordinary frontline employees.