Quality Without a Price

In 2017, the Japan Productivity Center surveyed 500 Japanese who had stayed in the United States and 500 Americans who had stayed in Japan. Both groups said that Japanese service was better than American service in almost every field. The center measured the difference by asking how much more they would be willing to pay.

It concluded that, in 25 of 28 categories, the higher quality was not fully reflected in Japanese prices.

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