In 2013 the title of Ekta Kapoor’s new film was changed to Once Upon Ay Time In Mumbai Dobaara! “I believe in astrology and numerology, but I will get to know (its effect) only after the release of the film,” she said.
Her company, Balaji Telefilms, made many serials with titles beginning with K. “Rarely does a serial with a prefix of K not do well on TV,” the trade magazine afaqs wrote in 2002. In October 2026 she spoke of the next season of her serial Naagin: “I can’t call it Naagin 8 na.” She explained: “It is not lucky.”