In January 2015 the Deccan Chronicle reported on matrimonial websites open only to alumni of premier institutes such as the IITs and IIMs. Some asked for certificates before they activated a profile.
Matrimony.com launched IIMIITMatrimony.com, “an exclusive service for finding a life partner who has graduated from premier institutes.” Murugavel Janakiraman, the founder of Matrimony.com, said that “education definitely is a key selection criteria when it comes to finding a life partner.”