Quemarse, “to burn oneself,” has a popular sense in Mexico. The Diccionario del español de México of El Colegio de México defines it as “Desacreditar o desacreditarse una persona” (to discredit a person, or to be discredited). Its example: “Con la ponencia que presentó se quemó ante sus compañeros” (With the paper he presented, he burned himself in front of his colleagues).