Nokia launched the 1100 phone in 2003, in India first. Its keypad and front face were designed to be as dustproof as possible. Its sides are non-slip for humid weather, and it has a built-in flashlight.
The Indian ads listed the features: “Dust resistant. Torchlight and Anti-slip grip.” Nokia India’s Sharma said of the research: “One of the things we found out was that the torch is of high value.” More than 250 million were sold.