After helping the King of Yue take revenge on Wu, Fan Li left by boat, changed his name and settled in Tao. He chose it because it lay at the center of the world, where the roads of all the states met and goods were traded.
The Records of the Grand Historian says: “In nineteen years he earned a thousand gold three times, and twice he gave it away to poor friends and distant kin. This is what is called being rich and delighting in virtue.” For this reason, “all who speak of wealth name Lord Zhu of Tao.”