In 2003 Warner Books published Brag! The Art of Tooting Your Own Horn Without Blowing It, by Peggy Klaus. Klaus is a communication and leadership coach who works with Fortune 500 companies.
A summary of the book describes its target as a “venerable performance myth”: “A job well done speaks for itself.” Those who believe it, the summary warns, will find that others “will never know” what they can do. According to Publishers Weekly, Klaus teaches readers to keep a “bragalogue.” This is a short story about their own achievements that they update regularly.