The Strength of Weak Ties

In 1973 the sociologist Mark Granovetter published “The Strength of Weak Ties.” He had asked professional, technical and managerial workers near Boston how they found their jobs. Of those who found a job through a personal contact, 16.7 percent saw that contact often. Most saw the contact only occasionally or rarely.

“It is remarkable that people receive crucial information from individuals whose very existence they have forgotten.”

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