In a 2025 survey by the digital association Bitkom, 97 percent of people who had looked for a flat or house in the past five years had used information from friends and acquaintances. Online channels came second, at 87 percent, led by property portals at 81 percent. Die Wohnungssuche ist längst hybrid, said Bitkom’s Nastassja Hofmann. Wir klicken und scrollen – und fragen trotzdem noch Freundinnen und Freunde. The search for a home has long been hybrid. We click and scroll, and still ask our friends. The figure shows how many used such tips, not how many found a home that way.