Franz Haniel & Cie. has had its headquarters in Duisburg-Ruhrort since it was founded in 1756, and it is still entirely owned by the family. The company sums up its guiding principle in one word: enkelfähig, fit for the grandchildren. In its own history, the company explains the word as creating economic value and strengthening social fairness, so that later generations have comparable opportunities. Its company magazine carries the same name.