Built to last

The phrase exists in American English as praise, and Collins and Porras made it a bestselling business book title in 1994 — about companies rather than products. When Americans reach for the phrase, they tend to apply it to institutions.

understand-culture
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.