Karsanbhai Patel, a laboratory technician, founded Nirma in 1969 as a one-man operation. His yellow washing powder “was priced at ₹3.50 per kg, at a time when HUL’s Surf was priced at ₹13,” Wikipedia notes.
Karsanbhai Patel, a laboratory technician, founded Nirma in 1969 as a one-man operation. His yellow washing powder “was priced at ₹3.50 per kg, at a time when HUL’s Surf was priced at ₹13,” Wikipedia notes.