Tropicalizar, “to tropicalize,” is a term used in Mexican marketing. The marketing magazine Merca2.0 describes la tropicalización as “un recurso de marketing orientado a adaptar diferentes productos o servicios” (a marketing device for adapting different products or services) so that various communities accept them.
The word also applies to songs. Uno TV published a list of songs “que hemos cantado mal o simplemente tropicalizado” (that we have sung wrongly or simply tropicalized).