Thirty Minutes or Less

For years, Domino’s promised to deliver a pizza within 30 minutes. By 1986, a late pizza cost the customer $3 less.

Then came the lawsuits. After one crash, a jury in St. Louis awarded a woman $78 million in punitive damages, although she later settled for less. In 1993 Domino’s dropped the 30-minute guarantee in its company-owned stores.