John Boyd, a US Air Force colonel, built a model of decision-making out of his experience of air combat: observe, orient, decide, act, then repeat. His central claim was about speed — that cycling through the loop faster than your opponent is what wins, because it leaves them reacting to a situation that has already changed. As a Weapons School instructor he was nicknamed Forty Second Boyd, for his standing bet that starting from a position of tactical disadvantage he could defeat any student pilot within forty seconds.
The model spread from the Air Force into American business and sports coaching. It is a formal argument that acting quickly beats acting correctly.