The Good Things

Since 1988 the mail-order company Manufactum has sold solid, long-lived goods under the slogan Es gibt sie noch, die guten Dinge. They still exist, the good things. The range includes preserving jars, hat boxes, willow baskets and stainless-steel vacuum cleaners. The product texts use words such as altbewährt, long proven, gediegen, solid, and stabil, sturdy. In 2007 the Otto group took the company over.

The slogan promises that good things still exist. It also says that they have become rare.

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